In recent years, the competition situation of aluminum alloy doors and windows has become more and more severe, which has made the development pressure of aluminum alloy doors and windows enterprises face challenges. Coupled with the impact of the big economic environment, many companies are increasingly caught in an embarrassing situation. From the perspective of the enterprise, although the market environment is slightly depressed, from another perspective, factors such as the recovery of the property market and the emergence of the e-commerce market have largely provided enterprises with business opportunities. The development of the e-commerce market and the recovery of the property market are the providers of the business. In 2015, the hottest keyword must be "Internet +". This year, the government work report first proposed the "Internet +" action plan, and proposed to promote the integration of mobile Internet, cloud computing, big data and modern manufacturing, and promote the healthy development of e-commerce, industrial Internet and Internet finance. The entire e-commerce industry is therefore full of confidence and support, and aluminum alloy doors and windows e-commerce has also developed rapidly. It is reported that Fuxuan doors and windows have successfully launched the brand with the strength of the network. At present, the number of online investment has reached more than 500. Therefore, the development of the e-commerce market for aluminum alloy doors and windows is extremely advantageous. In addition, after the purchase restriction policy was gradually cancelled in various places, the property market gradually showed a warmer trend. In the first half of the year, the volume of first-tier cities increased by 42.9% year-on-year. In the second quarter, Beijing and Shenzhen also appeared. The situation that the volume and price have risen. Experts believe that the property market is expected to hit a new high in the second half of the year. At the same time, the aluminum alloy door and window industry in the downstream of the industrial chain will also usher in a good momentum of development. The online shopping habits of young people indicate the direction of enterprises In recent years, the Chinese consumer market is gradually becoming younger, and the data shows that China’s 1986 By 1995, there were 220 million new students. This population is entering the consumer market at a rate of more than 20 million a year, replacing the older generation of consumers and becoming the main consumer. After 80 and 90, who liked the house and liked to show their personality, online shopping became their daily consumption habit. McKinsey's research report "Rising Digital China" mentions that 75% of online shoppers are less than 34 years old, and their monthly online shopping spending totals more than 30 billion yuan. In terms of household consumption, this group of young consumers has also shown the characteristics of the Internet. A home magazine published a survey report on household consumption behavior after 80s and 90s in China's first-tier cities. The report shows that the top three locations for home products after 80 and 90 are: home stores, online stores and brands. Specialty stores, online shopping malls accounted for an upward trend, household consumption accounted for 20%-50% of their disposable income, the number of households is increasingly favored by this group of young consumers. In order to meet the needs of young consumers, many aluminum alloy doors and windows brands have also begun to get involved in e-commerce and take a younger route.

For aluminum alloy doors and windows companies, it is more important to understand the market consumer demand and industry trends. In the market where challenges and opportunities coexist, the test of aluminum alloy doors and windows enterprises is multi-faceted. Although the external environment has a great impact on the development of enterprises, it is more important to exert the initiative and initiative. In a tough competitive market, enterprises can't be blindly pessimistic. Only by actively responding to the new situation can we find a direction that suits our own development.